Project Information

On this page find out more about what is happening with our Powell River Campaign! Upcoming events, resources and more!

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Events like movie screenings and potlucks

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Organizations and businesses who are taking the pledge

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News around our local campaign

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Resources and news from around the world

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Resources like recipes and informational articles

 Upcoming Events

COOKING DEMO AT SAFEWAY — TUESDAY, MAY 7 11 am – 1 pm! It’s Customer Appreciation Day at Safeway, so come check out this Meatless Monday Cooking Demo, grab a sample, and make your pledge! I will also be giving 30 coupons away for 10% off ALL YOUR PRODUCE for your next shop at Safeway! 

VEGAN FOOD SAMPLING AT TOWNSITE FRUIT & VEG — SATURDAY, MAY 11! We will be at the Townsite Mall Craft Fair from 12-2 with a Meatless Monday table, giving out samples of some of Townsite Fruit & Veg’s awesome vegan products! Be sure to stop by and make your pledge (if you haven’t already), and sample! 

COWSPIRACY SCREENING — FRIDAY, MAY 17! We have set a date for the screening of this powerful documentary! Come join us for the film, some free snacks, and stay for a Q&A/discussion afterwards — all of this will happen at the Powell River Public Library in the First Credit Union room. Tickets are free, but because we have limited space, we DO ask that you get one, which you can do here.

 GET TICKETS HERE

Presentations

Emma Larocque, the advocate for this project, will be offering presentations to organizations and companies about this campaign, and the benefits of Meatless Mondays. Emma is a long-time vegan, a community educator and a Registered Holistic Nutritionist and Plant-Based Chef (more about Emma here). If you are interested in a presentation for your business or organization, contact Emma.

Recipe sites

If you have not already done so, please check out our Meatless Monday facebook page — we will be sharing recipes there regularly! There are also lots of fabulous recipes and resources on the parent Meatless Monday pages:

In addition, here are some great recipe sites to check out:

If you have other favourites, please contact us and let us know and we will add them to the list!

RESOURCES

There are many documentaries, websites, articles and more listed on the resource pages at PlantBasedRHN, so if you are looking for more information, be sure to check that out!

Local News

Powell River Peak: Plant-based proposal promotes meat-free Mondays in Powell River

On January 23, one day after the new edition of Canada’s Food Guide was announced, City of Powell River Sustainability Committee heard a proposal for a Meatless Monday campaign in Powell River.

The project, a global initiative that originated in 2003, is intended to raise awareness that cutting out meat for one day per week can impact and lessen Powell River’s carbon footprint.

Both the new food guide and the Meatless Monday program stress reducing consumption of meat and other animal-based protein. Read more…

Powell River Peak: Viewpoint: Animal Agriculture Impacts Climate Change

As the advocate of our local Meatless Monday initiative, I was inspired to write in response to the recent viewpoint [“Meatless Monday an odd choice for funds,” February 15] in the Peak.

I may be biased but I would like to counter the opinion that this project is a waste of time and resources. I have worked on awareness-raising projects and campaigns throughout my career, and I know that when done well, they can have tremendous influence.’

I applaud Climate Action Powell River for seeking out opportunities to raise awareness that are not mainstream but, perhaps because of that, even more important. And I admire the courage of mayor and council in supporting this initiative, which many people may view as cutting edge.

While most people who are concerned about climate change are aware of contributing factors such as transportation, fossil fuels and fracking, many people are not aware of the massive impact of animal agriculture. Read more…

Powell River Peak: Stop arguing about climate change and take action

When it comes to lessening our collective eco-footprint there is much work to be done. It’s unfortunate and unrealistic to suggest we should be making efforts in just one area when in order to truly have an impact we need to affect change across the board.

The Meatless Monday Project aims to shed light on one important area. If we lived in a bubble and consumed only food that was locally grown it might make sense to consider only local statistics. But we don’t and greenhouse gases don’t recognize borders. Read more…

Global News

The Lancet: We Need To Talk About Meat

Humans and the livestock they consume is a tale that impacts lives in a deep and meaningful sense. Human history is interwoven with production of meat for consumption, and its availability and nutritional value as a source of protein has played a major part in diet as far back as we can imagine, shaping regional identities and global movements. The emotionally charged debate over the ethical suitability of meat consumption may never reach a conclusion, but it is only comparatively recently that the climate impact of livestock rearing, and the nutritional and health issues caused by meat have become a pressing concern. Read more…

Independent: Massive Reduction in Meat Consumption and Changes to Farming Vital to Guarantee Future Food Supply, Major Study Says

A massive reduction in the quantity of meat being consumed combined with huge changes to farming techniques are essential to guarantee our planet’s future ability to support humanity, a major new report has warned. Read more…

The Guardian: UN Urges Global Move to Meat and Dairy-Free Diet

A global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change, a UN report said today.

As the global population surges towards a predicted 9.1 billion people by 2050, western tastes for diets rich in meat and dairy products are unsustainable, says the report from United Nations Environment Programme’s (UNEP) international panel of sustainable resource management. Read more…

The Permanente Journal: Nutritional Update for Physicians: Plant-Based Diets

The objective of this article is to present to physicians an update on plant-based diets. Concerns about the rising cost of health care are being voiced nationwide, even as unhealthy lifestyles are contributing to the spread of obesity, diabetes, and cardiovascular disease. For these reasons, physicians looking for cost-effective interventions to improve health outcomes are becoming more involved in helping their patients adopt healthier lifestyles. Healthy eating may be best achieved with a plant-based diet, which we define as a regimen that encourages whole, plant-based foods and discourages meats, dairy products, and eggs as well as all refined and processed foods. Read more…

Worldwatch Institute: Is Meat Sustainable?

Ask people where they’d rank meat-eating as an issue of concern to the general public, and most might be surprised to hear you suggest that it’s an issue at all. Whether you eat meat or not (or how much) is a private matter, they might say. Maybe it has some implications for your heart, especially if you’re overweight. But it’s not one of the high-profile public issues you’d expect presidential candidates or senators to be debating—not up there with terrorism, the economy, the war, or “the environment.”

Even if you’re one of the few who recognize meateating as having significant environmental implications, those implications may seem relatively small. Yes, there have been those reports of tropical forest being cut down to accommodate cattle ranchers, and native grassland being destroyed by grazing. But at least until recently, few environmentalists have suggested that meat-eating belongs on the same scale of importance as the kinds of issues that have energized Amazon Watch, or Conservation International, or Greenpeace. Yet, as environmental science has advanced, it has become apparent that the human appetite for animal flesh is a driving force behind virtually every major category of environmental damage now threatening the human future—deforestation, erosion, fresh water scarcity, air and water pollution, climate change, biodiversity loss, social injustice, the destabilization of communities, and the spread of disease. Read more…

PNAS: Land, irrigation water, greenhouse gas, and reactive nitrogen burdens of meat, eggs, and dairy production in the United States

Livestock-based food production is an important and pervasive way humans impact the environment. It causes about one-fifth of global greenhouse gas emissions, and is the key land user and source of water pollution by nutrient overabundance. It also competes with biodiversity, and promotes species extinctions. Empowering consumers to make choices that mitigate some of these impacts through devising and disseminating numerically sound information is thus a key socioenvironmental priority. Unfortunately, currently available knowledge is incomplete and hampered by reliance on divergent methodologies that afford no general comparison of relative impacts of animal-based products. To overcome these hurdles, we introduce a methodology that facilitates such a comparison. We show that minimizing beef consumption mitigates the environmental costs of diet most effectively. Read more…

CBC: Beef's environmental costs called exceptionally high

There’s an easy way for you to reduce your greenhouse gas emissions, help preserve biodiversity and reduce water pollution all at the same time, scientists say: Don’t eat beef.

A new study by U.S. and Israeli researchers compared the environmental costs of producing beef, dairy, poultry, pork and eggs per calorie or gram of protein. It found that all sources had similar environmental impacts, except for beef, which:

  • Used 28 times more land, potentially destroying natural habitats where wild plants and animals live.
  • Consumed 11 times more irrigation water for feed.
  • Released five times more greenhouse gases, which are linked to global warming.
  • Used six times more nitrogen fertilizer, which can pollute waterways, causing problems such as algae blooms that foul lakes.

The larger environmental impact of cattle is mainly because the big, slow-growing animals need more food to produce a kilogram of protein than smaller, faster-growing farm animals. However, cattle also have some peculiarities, such as their tendency to belch methane, a potent greenhouse gas. Read more…

 

UN: Tackling Climate Change Through Livestock

It is easy to draw a dramatic picture of today’s world. Climate change, the most serious environmental challenge humanity has to face, is threatening the well-being of the next generation. Globalization has led to rapid economic, social and technological changes that have left too many behind. Hunger is still a persistent problem, affecting over 900 million human beings worldwide. Faced with these issues, we sometimes feel overwhelmed by their magnitude and powerless. But we need not despair. Difficult problems can be tackled for the benefit of many if we apply the right policies that support the required innovation and investment. We have known for several years that livestock supply chains are an important con-tributor to climate change. This new report shows that the potential to significantly reduce emissions exists and is within reach. Options are available for all species, systems and regions. But we need political will and better policies. Read more…

Georgetown Environmental Law Review: A Leading Cause of Everything: One Industry That Is Destroying Our Planet and Our Ability to Thrive on It

Climate change. Ocean dead zones. Fisheries depletion. Species extinction. Deforestation. World hunger. Food safety. Heart disease. Obesity. Diabetes. The list goes on. There is one issue at the heart of all these global problems that is too often overlooked by private individuals and policy makers alike—our demand for and reliance on animal products. We can take a substantial step towards addressing all these problems simultaneously through reducing or eliminating our reliance on meat and dairy products. This begs the question — what are the United States’ major governmental environmental policy enforcers doing to address animal agriculture’s contribution to climate change, if anything? This piece briefly highlights two things: (1) animal agriculture is a leading cause of many major environmental problems we face globally and domestically—most importantly, climate change; and (2) animal agriculture is too often left out of the policy discussion. Read more…

The Guardian: Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth

Avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet, according to the scientists behind the most comprehensive analysis to date of the damage farming does to the planet.

The new research shows that without meat and dairy consumption, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world. Loss of wild areas to agriculture is the leading cause of the current mass extinction of wildlife. Read more…

Changing Climate, Changing Diets: Pathways to Lower Meat Consumption

Reducing global meat consumption will be critical to keeping global warming below the ‘danger level’ of two degrees Celsius, the main goal of the climate negotiations in Paris. Read more…

CBC: Meat and the environment: Do Canadians know what's at stake?

Our story last week on the five things that Canada could do to significantly reduce carbon emissions garnered a lot of reader feedback, and one recurring criticism: Why didn’t we mention eating less meat?

First off: Fair point. Meat production is indeed one of the biggest culprits for greenhouse gases. According to the United Nations’ Food and Agriculture Organization, livestock accounts for nearly 15 per cent of worldwide emissions. Read more…

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Food Revolution: Why the global rise in vegan and plant-based eating isn't a fad

Diets that limit or exclude meat, dairy products, and eggs used to be on the fringe and were seen as fads. Identifying as vegetarian, vegan, or plant-based was often viewed as weird or extreme — more the domain of hippies and activists than of large numbers of everyday people.

Until recently, references to vegan eating in the mainstream media were often negative. And meat-free food options weren’t universally available or appetizing.

But now, all that is changing.
Much of the world is trending towards plant-based eating — and this global shift could be here to stay. Read more…

CBC: Is red meat good or bad? Researchers say tha's the wrong question

Swapping out red meat for plant-based sources of protein reduced heart disease risks in a review of research.

For the meta-analysis on meat consumption, researchers analyzed data from 36 randomized controlled trials comparing diets with red meat with diets that replaced red meat with a variety of foods.

The studies, involving 1,800 participants, looked at diets that included poultry and fish, diets that included just fish or just chicken, diets with or without dairy, diets with more carbohydrates (like bread and cereal) and diets with plant proteins (legumes, soy, or nuts). Read more…

The Guardian: Huge reduction in meat-eating "essential" to avoid climate breakdown

Huge reductions in meat-eating are essential to avoid dangerous climate change, according to the most comprehensive analysis yet of the food system’s impact on the environment. In western countries, beef consumption needs to fall by 90% and be replaced by five times more beans and pulses.

The research also finds that enormous changes to farming are needed to avoid destroying the planet’s ability to feed the 10 billion people expected to be on the planet in a few decades.

Food production already causes great damage to the environment, via greenhouse gases from livestock, deforestation and water shortages from farming, and vast ocean dead zones from agricultural pollution. But without action, its impact will get far worse as the world population rises by 2.3 billion people by 2050 and global income triples, enabling more people to eat meat-rich western diets. Read more…

National Geographic: Eating meat has 'dire' consequences for the planet, says report

There’s an entire industry built around dieting. Most of its products are intended to help people lose weight, gain muscle, or live longer.

But as the global human population steadily climbs, scientists are scrambling to devise a diet plan that can feed 10 billion people by 2050.

A new report, published in the British medical journal The Lancet, claims to do just that. It recommends a largely plant-based diet, with small, occasional allowances for meat, dairy, and sugar. The report was compiled by a group of 30 scientists from around the world who study nutrition or food policy. For three years, they deliberated with the intent of creating recommendations that could be adopted by governments to meet the challenge of feeding a growing world population. Read more…